Who We Are

Saltwater is the brainchild of two local Fairfield mom entrepreneurs, Jessica Sokol and Sarah McBrair. As moms of young kids, Jess and Sarah noticed the lack of unique children's gift and apparel options in bustling coastal Fairfield, CT, and decided to combine their creative and retail experience in their first brick and mortar partnership. We are located in the center of downtown, near the train station and several favorite local restaurants and other boutiques. 

Our Mission

Saltwater brings together an array of child and mom apparel, accessories, jewelry, and gift brands together in one well-curated collection that represents the coastal lifestyle of Fairfield County families. We are dedicated to carrying independent and inspiring brands that are both classic and stylish and sure to be loved by children and parents. Complementing Saltwater’s unique product offerings are several special services, including monogramming, art services, shipping, gift wrapping and delivery to local customers, and private events and creative workshops! We are known for carrying unique brands you're unlikely to see elsewhere, our personalized attention, and our ability to put together that perfectly styled “look” or gift, whether it be for a new baby, mom, or child of any age. At the heart of Saltwater remains our classic coastal mommy & me lifestyle. 

Meet Us

Jess has a BA in Art History, a MA in Art Business from Sotheby’s Institute of Art in London, and has worked for the Smithsonian, Sotheby’s, Farrow & Ball, as well as in the interior design, bridal and events industries. As a founding member of Oh Mama, Jess has her finger on the pulse of all things mom lifestyle. As head designer of successful jewelry brand Love of Pretty, Sarah brings her creative and stylish touch to Saltwater. When Sarah was 12 years old, she used to spend her summers sitting on the docks of Nantucket, waiting for the yachts and sailboats to arrive so she could sell her hand-beaded necklaces out of a wicker basket. She’d often return home with an empty basket and a full wallet, and, from there, her passion for jewelry design consistently swelled. Featured in Coastal Living Magazine, Love of Pretty has since grown into a nationally recognized jewelry brand for women and little girls.

As moms of three toddlers between us (and another baby on the way!), we sought to create a unique, yet easy and fun shopping experience for fellow moms. Have a special request? Contact us! We do our best to provide a seamless shopping experience for our lovely customers. After all, you deserve it!

45 Unquowa Road
Fairfield, CT 06824

Monday - Saturday: 10am-5pm
Sunday: Closed